THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Consumers generally have priorities in their buying decisions and current studies suggest that CSR initiatives are not one of these.



Even though direct effect of CSR initiatives may not be strong, the possible effects of reputational damage really should not be ignored. Companies and countries that disregard ethical sourcing risk reputational damage, which could often cause boycotts and monetary losses. To avoid this, businesses should be aware and concerned about the state of human rights within the states they operate in. Some governments, as seen with Ras Al Khaimah human rights reforms, took serious measures to improve their transparency and make certain that human rights laws and regulations are followed inside their borders. This may not just avoid ramifications connected with reputational damage but additionally build trust of their rule of law and governance, that will attract FDIs.

People are becoming more and more environmentally and socially aware compared to decades ago when only price and quality mattered. Nonetheless, research investigating the connection between corporate social responsibility initiatives and consumer responses suggests a weak association. In a recent research which used a few research methods, such as for instance questionnaires and experiments, customers were questioned about different CSR initiatives and their attitudes toward them. What they thought their intentions were, and their willingness to support the business. As an example, customers were asked to rate the probability of purchasing a item from a business that donates a percentage of its profits to charitable causes. Also, the authors examined responses to real incidents, such as for example item recalls or proxies related to the reputation of the businesses. They discovered that despite the fact that a substantial portion of consumers find it commendable to buy and support socially responsible businesses, the majority prioritise factors such as for instance the price tag and quality over CSR considerations. Additionally, good attitudes towards businesses involved in CSR initiatives usually do not regularly translate into purchasing. On the other hand, they found that consumers are skeptical of companies' true motivations behind CSR initiatives, and many perceive them as mere marketing tactics rather than genuine commitments to social and environmental causes.

Evidence suggests that disregarding human rights can have significant costs for businesses and countries. Data shows that multinational corporations have faced financial damages and repercussion from customers and investors whenever allegations of human rights abuses, such as for example when a recent case of forced labour appeared on the web. In 2021, a few businesses had been boycotted due to negative publicity after allegations of using forced labour in their supply chains came to light. This is one of several similar incidents demonstrating that consumers are willing to act if they perceive that the business is involved in something morally repugnant. This is the reason it is vital for governments globally to align their legal guidelines with the international convention on human rights as well as ethical business practices. Several countries have enacted reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

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